Lucky for your cat.
Lucky for cats in need.
A grow-at-home cat grass kit. Fresh greens for your cat, from a brand built on a mission to help cats in need.
$19.99 / month · shipping included · or $24.99 one time

How The Initiative works
Four steps. That is the whole thing.
01
Choose a monthly subscription or a one-time kit.
02
Your kit arrives in a small kraft box with everything needed to grow.
03
Soak the seeds, plant, and cover — a few minutes of actual work.
04
Fresh cat grass grows on your counter for your cat to enjoy.

What's in the box
No frills. Less waste. More for cats.
The kit is intentionally simple. A 4x4x4 kraft box, the things that actually grow grass, and nothing else. Resources go into the product and toward helping cats, not into packaging.
- Compostable sugar cane grow cupGrow cup
- Pre-measured seeds in a compostable paper bagSeeds
- Soil puckJust add water
- QR-based grow instructionsScan to grow
- Minimal shipping packaging4x4x4 kraft box
Monthly subscription
$19.99/ mo
A new kit every month, billed automatically. Shipping included. Cancel any time.
Start MonthlyOne-time kit
$24.99+ shipping
A single kit, no recurring billing. Free shipping on orders over $70.
Buy One-Time KitThe two lucky cats
One kit. Two cats get luckier.
Your Lucky Cat
Fresh greens grown on your counter. Something to nibble, chew and be a cat about — grown at home, no store trip needed.
Another Lucky Cat
Our mission is to help cats that still need homes, food, medical care and protection. A nonprofit partner program to support them is being developed.
Our mission
Built to help cats in need.
Our nonprofit partner program is being developed. The goal is to contribute $5 from each qualifying monthly subscription payment to a participating nonprofit partner once the program is approved.
Grow something good.
When the program launches, we will announce participating nonprofits and publish verified contribution reporting. Until then, no partnerships or contributions are claimed.
The community
This space belongs to your cats.
Real cats and real grow results from our own kits.
















For organizations
Our nonprofit partner program is being developed. Rescues and shelters can send an inquiry now.
Nonprofit Inquiry